Media Relations

Connected media relations company securing
publicity and positive coverage for consumer
and B2B brands!

Media Relations Services

Media Relations Strategy

Crafting media relations strategy which sets out strategic goals, objectives, metrics, benchmarks, KPIs and competitive analysis backed by research and data.

Press Releases & Content

Media relations specialists with journalism and content copywriting expertise will help create compelling press release and content materials to be syndicated.

Strategic Media Placement

Identifying optimal media platforms for your brand and get your campaigns, news and story featured on the right platforms targeting your ideal audience.

Crisis Management Plan

Crafting crisis management plan for communicating with customers leveraging the power of media as the bridge connecting crisis information to the public.

Strategic Media Planning

Structuring brands media objectives. We analyze, determine and decide the ideal audiences, channels, platforms, messaging and advertising methods to promote your brand.

Analytics And Reporting

Preparing media reporting to organization executives detailing Media Relations strategy, coverage, results and impact achieved.

Media relations South Africa

Let's get the media attention your brand deserves!

Want to boost publicity and positive media coverage for your brand?

Media Relations is one of the most important Public Relations and Strategic Communications function your business use to engage, build and maintain relationships with the media outlets with the primary objective of securing publicity, positive coverage and building mutually beneficial relationships

Serufe, boutique public relations agency headquartered in South Africa, is your one-stop-shop responsive media relations company to build, maintain and manage your organization’s interactions with the local and international media.

Media Relations

And PR Agency

securing publicity and
positive media coverage

your brand deserves

Media Relations South Africa

What Is Media Relations?

Definition of Media Relations: it is a tactic of Public Relations which deals with strategically creating mutually beneficial relationships with the media with a goal to influence media to report a brand's objectives, mission, policies, practices, company and industry news in a positive light.

What Are The Benefits of Media Relations?

As one of PR Agency strategies, Media Relations, done effectively, has an impact in giving much needed publicity and media coverage of your brand. It is an important function which involves creating strong-knit relationships with journalists, media producers and media outlets.

Benefits of Media Relations for your organization include:

  • increase in brand awareness considering the massive coverage you brand receives on a massive scale
  • improved brand credibility - as mass media portrays your brand as a thought leader in industry insights and industry news
  • Establishes mutually beneficial relationships with the media. Your brand gains publicity while media houses gain much needed content for their audience
  • Provides an opportunity to showcase your products, brand and services to a wider audience
  • Wider coverage drives direct and qualified traffic to your brand website and social platforms
  • Being a friend of the media helps influencing perspective regarding your brand to the public eye

Get in touch

+27 12 003 6600

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Media Relations

Connected media relations company securing publicity and positive coverage for consumer and B2B brands!

Media Relations Services

Media Relations Strategy

Crafting media relations strategy which sets out strategic goals, objectives, metrics, benchmarks, KPIs and competitive analysis backed by research and data.

Press Releases & Content

Media relations specialists with journalism and content copywriting expertise will help create compelling press release and content materials to be syndicated.

Strategic Media Placement

Identifying optimal media platforms for your brand and get your campaigns, news and story featured on the right platforms targeting your ideal audience.

Crisis Management Plan

Crafting crisis management plan for communicating with customers leveraging the power of media as the bridge connecting crisis information to the public.

Strategic Media Planning

Structuring brands media objectives. We analyze, determine and decide the ideal audiences, channels, platforms, messaging and advertising methods to promote your brand.

Analytics And Reporting

Preparing media reporting to organization executives detailing Media Relations strategy, coverage, results and impact achieved.

Media relations South Africa

Let's get the media attention your brand deserves!

Want to boost publicity and positive media coverage for your brand?

Media Relations is one of the most important Public Relations and Strategic Communications function your business use to engage, build and maintain relationships with the media outlets with the primary objective of securing publicity, positive coverage and building mutually beneficial relationships

Serufe, boutique public relations agency headquartered in South Africa, is your one-stop-shop responsive media relations company to build, maintain and manage your organization’s interactions with the local and international media.

Media Relations

And PR Agency

securing publicity and positive media coverage

your brand deserves

Social Media

And PR Agency

PR strategy that leverages
the power of social media

to amplify your message

Media Relations South Africa

What Is Media Relations?

Definition of Media Relations: it is a tactic of Public Relations which deals with strategically creating mutually beneficial relationships with the media with a goal to influence media to report a brand's objectives, mission, policies, practices, company and industry news in a positive light.

What Are The Benefits of Media Relations?

As one of PR Agency strategies, Media Relations, done effectively, has an impact in giving much needed publicity and media coverage of your brand. It is an important function which involves creating strong-knit relationships with journalists, media producers and media outlets.

Benefits of Media Relations for your organization include:

  • increase in brand awareness considering the massive coverage you brand receives on a massive scale
  • improved brand credibility - as mass media portrays your brand as a thought leader in industry insights and industry news
  • Establishes mutually beneficial relationships with the media. Your brand gains publicity while media houses gain much needed content for their audience
  • Provides an opportunity to showcase your products, brand and services to a wider audience
  • Wider coverage drives direct and qualified traffic to your brand website and social platforms
  • Being a friend of the media helps influencing perspective regarding your brand to the public eye

Get in touch

+27 12 003 6600

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