Serufe Investment’s Commander-in-Chief and Pilot, Michelle, is a PRISM Award winning Public Relations specialist. She has spearheaded campaigns for companies in the pharmaceutical, techonology, maritime and food industry, to name a few. Michelle’s expertise spans over 12 years with major companies such as Coca-cola, Chesanyama, and Pampers under her belt.

An avid reader, wine connoisseur and Formula One fan, her days outside work are spent with her children and in the bush.

Karabo is our expert media whiz with experience in corporate media, talent management, events and sales. She has worked with industry titans such as Coca-cola, Standard Bank and Discovery, where she hosted and curated high-end media events. She has also worked with prominent media personalities, specifically securing them paid partnerships and registering new brands.

Karabo brings structure and order with her unique blend of empathy and understanding. With her, you get precision and emotional intelligence.

Kutloano is a young bright star in the media industry with qualifications in digital marketing, public relations and talent management. She is a keen social justice warrior and believes in the power of media to affect positive change.

In her spare time, she moonlights as a rookie astrologer, where she reads birth charts and shares star sign information.

With a near decade of experience in advertising, marketing, and sales, Moepi’s strategic mind has powered renowned campaigns like Energade and the 2015 Rugby World Cup.

When he’s not crafting brand roadmaps and operation blueprints, you might find him acing a hole-in-one at your local course.

Thoko is a skilled Public Relations and Digital Consultant with a love for the digital sphere and a passion for the communication industry. She has worked closely with some of the world’s largest brands, such as Nestle and IIE MSA.

She manages brand communications across social and online platforms, focusing on enhancing a brand’s public profile and community engagement.

Beki is an experienced writer and creative with over nine years; working in TV, education, and advertising. He has worked with health, manufacturing, logistics and media brands, such as PharmaDynamics, Imperial, and DSTV. A key highlight is launching an education app to help matric students with maths and science.

Outside of his work with us, he is currently working on publishing a poetry anthology.