Catalysts for
long-term change.

Serufe is a data-driven communications company focusing on using data to make informed decisions about all aspects of a business’ communication efforts. We offer a wide range of services, including creative concepts, strategy development, digital media management, and public relations. We are committed to delivering exceptional results for our clients by developing and executing tailored campaigns and initiatives that meet their unique needs.

As a black-owned and female-led business, we aspire to be a catalyst for long-term change, a crucial metric of success today. Our goal as a company, with a skilled and enthusiastic workforce, is to use sustainable solutions to bring about change in and around South Africa.

Our Purpose

Humans come pre-programmed to look for risk. It helped us to survive millennia ago when wild animals and other dangers threatened our stay on Earth. That scepticism still exists, making it tricky to communicate a message that resonates.

But at Serufe, we’ve seen the amazing results that emerge when trust is built, and challenges are overcome using strategic communication. As such, our purpose is to help our clients craft communication that breaks through the barriers and stimulates value creation between people and businesses.

Get in touch

+27 12 003 6600

Catalysts for
long-term change.

Serufe is a data-driven communications company focusing on using data to make informed decisions about all aspects of a business’ communication efforts. We offer a wide range of services, including creative concepts, strategy development, digital media management, and public relations. We are committed to delivering exceptional results for our clients by developing and executing tailored campaigns and initiatives that meet their unique needs.

As a black-owned and female-led business, we aspire to be a catalyst for long-term change, a crucial metric of success today. Our goal as a company, with a skilled and enthusiastic workforce, is to use sustainable solutions to bring about change in and around South Africa.

Our Purpose

Humans come pre-programmed to look for risk. It helped us to survive millennia ago when wild animals and other dangers threatened our stay on Earth. That scepticism still exists, making it tricky to communicate a message that resonates.

But at Serufe, we’ve seen the amazing results that emerge when trust is built, and challenges are overcome using strategic communication. As such, our purpose is to help our clients craft communication that breaks through the barriers and stimulates value creation between people and businesses.

Our Team

Michelle Raphiri

Executive Director

Get in touch

+27 12 003 6623

Michelle Raphiri

Executive Director

Serufe Investment’s Commander-in-Chief and Pilot, Michelle, is a PRISM Award winning Public Relations specialist. She has spearheaded campaigns for companies in the pharmaceutical, techonology, maritime and food industry, to name a few. Michelle’s expertise spans over 12 years with major companies such as Coca-cola, Chesanyama, and Pampers under her belt.

An avid reader, wine connoisseur and Formula One fan, her days outside work are spent with her children and in the bush.

Karabo Nkabinde

Public Relations Director

Karabo is our expert media whiz with experience in corporate media, talent management, events and sales. She has worked with industry titans such as Coca-cola, Standard Bank and Discovery, where she hosted and curated high-end media events. She has also worked with prominent media personalities, specifically securing them paid partnerships and registering new brands.

Karabo brings structure and order with her unique blend of empathy and understanding. With her, you get precision and emotional intelligence.

Kutloano Makgoro

Junior Public Relations

Kutloano is a young bright star in the media industry with qualifications in digital marketing, public relations and talent management. She is a keen social justice warrior and believes in the power of media to affect positive change.

In her spare time, she moonlights as a rookie astrologer, where she reads birth charts and shares star sign information.

Moepi Raphiri

Strategy and Operations Director

With a near decade of experience in advertising, marketing, and sales, Moepi’s strategic mind has powered renowned campaigns like Energade and the 2015 Rugby World Cup.

 

When he’s not crafting brand roadmaps and operation blueprints, you might find him acing a hole-in-one at your local course.

Thokozile Ndlazi

PR & Digital Account Director

Thoko is a skilled Public Relations and Digital Consultant with a love for the digital sphere and a passion for the communication industry. She has worked closely with some of the world’s largest brands, such as Nestle and IIE MSA.

She manages brand communications across social and online platforms, focusing on enhancing a brand’s public profile and community engagement.

Beki Zondo

Creative Director

Beki is an experienced writer and creative with over nine years; working in TV, education, and advertising. He has worked with health, manufacturing, logistics and media brands, such as PharmaDynamics, Imperial, and DSTV. A key highlight is launching an education app to help matric students with maths and science.

Outside of his work with us, he is currently working on publishing a poetry anthology.