Communications Strategy

Crafting effective Communications strategy that
creates an impact and effect

Communications Strategy Services

Audience Analysis

Identify ideal audiences understanding their demographics, beliefs, culture, interests, needs and wants.

Metrics

Define measurable, specific, trackable and time bound metrics and milestones which measures success and effectiveness.

Identify Platforms

Select ideal channels - owned and earned media channels which best reach your ideal targeted audiences

Content Development

Crafting intelligent and compelling messaging with a clearly defined tone which resonates with your audience.

Define Goals

Define clear, concise goals for your communications: knowledge, beliefs, perception and intended actions.

Messengers

Identifying the right messengers with authority, credibility and relationship with the audiences to deliver the messaging.

Effective Communications is Intentional

Want to take your brand and client relationship to the next level?

Audience-centered approach is essential in crafting an effective communication strategy which ensures the right information reaches the right people meeting the organizational communication goals.

Your brand needs a seasoned strategic communications agency to craft an effective communications strategy which creates both impact and effect.

Serufe, one of the top seasoned communications agencies in Pretoria South Africa is your go-to agency to craft a blueprint for communications with your internal, eternal, primary and secondary audiences related to a specific issue, events and or situation.

Strategic

Communications Agency

dedicated to get brands
noticed where it matters

with proactive story telling

Communications Strategy

What Is A Communication Strategy?

A communication strategy can be defined as a blueprint for communicating with your targeted audience regarding a specific event, situation or issues.

It involves delving deeper into audience analysis - identifying the right audiences, understanding their preferences, interests, levels of understanding, attitude, beliefs, behavior, needs and wants.

The blue print also includes:

identifying the right channels which will best reach your identified audiences
crafting right messaging which resonates with the identified audiences
define clear and concise goals - outcomes which may include knowledge, beliefs and intended action
define measurable, trackable, quantifiable and time bound metrics which measures the effectiveness and success of your strategy
messengers who deliver the messaging - from your CEO, influencer, journalist or any credible individual who commands authority and has relationship with the targeted audiences

What Are The Benefits Of A Communication Strategy?

Communication strategy enables effective PR, creates an impact and an effect. It informs active decision making and enables management or leadership to identify knowledge gaps.

Some of the benefits and advantages of intelligent communication strategy are:

creates positive presence and sentiment of your brand
rightly positions your brand on the crowded market
instills a sense of trust with your internal and external stakeholders
right information reaches the right audiences and relevant people
clearly defined call-to-actions prompting intended users to to the desired action

Get in touch

+27 12 003 6600

Public Relations Agency

Formulating PR Strategies helping your brand build visibility, positive sentiment, drive sales and brand reputation.

Public Relations Services

PR Strategy

Crafting a comprehensive Public Relations (PR) plan customized to create, shape, organize, maintain and manage your brand public perception.

Social Media

Penning a strategy around your social content boosting reputation and engagement focusing on major platforms with measurable metrics, such as; Facebook, LinkedIn, Twitter, Instagram and TikTok.

Concept & Ideation

Generating creative ideas and solutions which lays the foundation for the creation of a successful PR campaign.

Media Relations

Strategic management of communication between your brand, press, editors, bloggers and influencers to maximize positive coverage in the mass media.

Content

Serufe is your one-stop-shop PR agency for content and thought leadership curated to connect with your audience.

Data Analytics

To best deliver on our KPIs, we employ a range of programmes and applications that monitor the impact of our work. This covers audience statistics, public perception and media tracking.

Proactive & reactive brand story telling

that influences perspective and buying decisions

Investing in public relations and proactive public reputation is vital in building strong brands that connect with targeted audience meeting business growth and commercial objectives.

Serufe is one of the fastest growing Public Relations companies in South Africa. We are a multi specialist PR agency which believes in providing three sixty degree communications solutions helping brands, both small and corporate businesses achieve their marketing, branding and communication goals.

Top PR Agency

trusted by brands

dedicated to get brands
noticed where it matters

with proactive story telling

Public Relations South Africa

What Is Public Relations? Does It Work?

Public Relations refers to proactively creating and maintaining positive perception of a brand through strategic communication, branding and crisis management. Investing in proactive public reputation is vital in building strong brands that can connect with targeted audience meeting business growth and commercial objectives.

How Can A PR Agency Help Our Business?

PR (Pubic Relations) is an effective tool and important part of a communication strategy for any business to thrive in any industry. Your business needs a creative PR Agency to help your organization:

increase brand awareness and brand recognition
helps navigate crises
influence brand perception or organizational image
assists in building brand reputation
helps businesses connect with their targeted audience

As one of the best PR agencies in South Africa and beyond, our goal is to proactively tell your brand story and turn brand building into profit leveraging the power of press coverage across print, broadcast and digital media platforms.